Marketing

SRW sells out in China launch weekend
Biotech health company SRW Laboratories' launch in China was welcomed with impressive sales of $9.4 million, demonstrating strong demand for the healthy ageing Cellular System range of supplements.  
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More Global Kaitiakitanga Project winners
Abalro Health and GreenKiwi Supplements have been announced the joint winners of cohort two of the Global Kaitiakitanga Project  and the young entrepreneurs will travel to Expo 2020 for international business experience.
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NZ's Expo 2020 Dubai theme revealed
Care for People and Place will be the applied theme and ethos for all the country’s efforts and activity across the event as New Zealand aims to use Expo 2020 Dubai to reconnect with the world.
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New insights from international shoppers
New Zealand Trade & Enterprise has released research with insights from 14,000 shoppers of Food & Beverage products across six key markets.
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New Villa Maria partnership targets US growth
Iconic New Zealand winery, Villa Maria Estate has announced Winebow Imports as its new exclusive import representative in the United States.  
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Small Kiwi business makes big splash in Americas Cup
The Americas Cup is having a positive flow-on effect to many small New Zealand manufacturing businesses. Christchurch based Shark Seats is one such company benefitting from the regatta.
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Kiwi brand backs Olympic hopefuls through US non-profit
Cadenshae, the Kiwi activewear specialist for pregnant and breastfeeding mums, has announced a formal partnership with new US non-profit ‘&Mother’.
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Kiwi brands on display at China Int’l Import Expo
More than 40 New Zealand brands went on display at the third China International Import Expo (CIIE) in Shanghai, with an audience of over 400,000 professional buyers.
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MEO face masks star at Taste NZ Week in Bahrain
Kiwi business Healthy Breath recently had its MEO face masks displayed on the global stage during the opening of Taste New Zealand Week in the Middle Eastern city of Bahrain.
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Direct customer connection key for growth
In a tough export environment Waipara-based winemaker Jess Mavromatis of Ekleipsis Wine is now focusing on direct customer sales to help expand her natural wine brand.
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NZ's PLN Group expands into Japan
New Zealand owned furniture designer PLN Group has expanded into new territory this month with a new partnership in Japan.
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How to break into China's consumer market
Ever wondered what it takes for a small company to crack the Chinese market?
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Rua Bioscience secures distribution deal for EU
New Zealand medicinal cannabis company, Rua Bioscience, has secured an export partnership with German distributor Nimbus Health.
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How 'NZ Inc' helped Annies conquer markets
New Zealand’s handling of the Covid-19 pandemic has helped local business Annies to boost international sales of its real fruit snacks.
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Northland ready to pique international appetites
The time is right for Northland to add its name to the global menu, says the region’s newly appointed Food and Beverage Ambassador Justine Stuart.
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Heilala sweetens US with new products
After a huge year of growth in the United States, New Zealand vanilla producer Heilala is set for even greater expansion in its biggest export market.
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NZ breaks ground for Expo 2020
Construction on the New Zealand pavilion for Expo 2020 Dubai has begun with a ground-breaking ceremony to mark the occasion. 
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Help us welcome the world at Dubai
New Zealand at Expo 2020 is looking for suppliers to provide products for use in the New Zealand Pavilion at the next World Expo in Dubai.  
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Honey jar boasts 11 separate counterfeit measures
The world’s first Manuka honey jar with 11 separate consumer security and anti-counterfeit measures is being launched on the market from September. 
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Fonterra partners with Alibaba's Hema Fresh
Fonterra has launched a new fresh milk product in China in partnership with Hema Fresh, Alibaba’s innovative new...
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