Google is introducing a software that puts web content on television to persuade more consumers to use the internet in their living rooms and view advertisements that generate revenue, according to GulfNews.com.
The new tool, Google TV, will work with Intel chips in products by Sony and Logitech International, Google was quoted as saying in the report, originally by Bloomberg.
The companies are trying to benefit from growing demand for web-based programming and information on large screens, in more rooms of the house, the Blooberg report said.
Google, with the largest share of online advertising, wants a slice of the US$174.9 billion (NZ$257 billion) TV-ad market.
Intel aims to land its chips, already in about 80% of the world's personal computers, into a wider range of electronics.
"Television is becoming the true third window, with the computer and the phone, allowing you to access what you want when you want it," Eric Kim, who heads Intel's digital home division, was quoted in the interview.