Canned peas from Canterbury and corn from the Hawke's Bay will be sold under the Heinz brand, highlighting New Zealand as the Country of Origin.
The Russian label proudly displays a postage symbol with the words: "New Zealand: Special Edition".
Heinz Wattie's Group Export Manager Donald Park says the company has a track record of export success with frozen and canned products, but these are its first products to Russia, a country with which New Zealand has begun negotiating a Free Trade Agreement.
"Russia is a growing market for consumer products, and the Heinz team has identified an opportunity for quality canned vegetables grown in New Zealand."
Park says these products will give Russian consumers a taste of the quality of New Zealand vegetables. Following the expansion of the Hasting facilities in 2000 Heinz Wattie's exports have grown to 55% of production with the major markets being Australia, Japan, Korea, Europe and USA. – Source: Guide2.co.nz