Rapidly changing consumer tastes, coupled with a new FTA and a growing trade relationship, are providing a major boost in opportunities for New Zealand exporters in South Korea.
With distributors across Southeast Asia having to adjust to slowing economies and consumer demand, Kiwi F&B exporters must now be even more diligent in how they approach markets.
New Shanghai-based NZTE trade commissioner Damon Paling makes sense of recent data gathered from SMEs and multinational corporations doing business in China.
At the recent Market Snapshot seminar organised by the India New Zealand Business Council, NZTE research provided some valuable insights into tapping the top-end of the Indian consumer segment.
