A guide to Intellectual Property for exporters; a shortened version of AJ Park’s comprehensive IP feature chapter in the 2022 NZ Export & Trade Handbook.
Preparation is vital when you decide to export your product or service from New Zealand. However, the more time you invest in developing your export strategy upfront, the higher the probability of...
Kiwi businesses can no longer afford to ignore intellectual property assets while drawing up their risk management strategy. That’s the key finding of a review of IP risk management by Delta...
New Zealand’s diplomatic ties and trading history with Japan stretches back more than a century. Now the CPTTP is about to open the trade doors wider than ever.
Jonathan Lucas explains why exporters should thoroughly review their IP strategies and protection in particular markets, and compare data figures with the level of focus and value of each m
