Sales & Marketing

From swimwear to super-yachts
Tuesday, 12 July 2016
boot Düsseldorf is where the world’s water sports enthusiasts converge every January to...
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Understanding your brand strategy for China
Tuesday, 05 July 2016
Dr Matthew McDougall explains China’s unique consumer consciousness and how your brand can find cut-through in an increasingly complex market.
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Going global? Go mobile!
Tuesday, 05 July 2016
For exporters, the mobile Internet has fast become the default place to engage with overseas customers – particularly in Southeast Asia. Spencer Bailey offers a five-step mobile marketing strategy.
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