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Zespri all set to take on new European fruit season

New Zealand’s Zespri Gold kiwifruit is all set to take on the European market as the season begins with targets of more shops and high quality point of sales material, Zespri’s Jean Louis Warnimont wrote in

The Gold crop will be lower than the past years and is about 1.25 million trays.

Size profile looks promising with high brix and dry matter levels at harvest, so taste and storage potential are expected to be very good.

Marketing and communication activities are planned to support Zespri sales during this European season. Tailor made promotions are planned in Italy, Germany, Spain and the Benelux countries.

“In that last region, we follow up on the success of the past European season and have, in collaboration with our distributors in Belgium planned a sales activity for wholesalers.

“In Italy, Spain and Benelux we support all levels of trade with an attractive promotion. There will be a number of activities at the wholesale markets to support the independent shops that sell Zespri Kiwifruit,” Warnimont wrote.

The goal is to provide to an increased number of shops, a brand new selection of high quality POS material for permanent use.

Consumers choose Zespri for the consistent quality and impeccable taste and we look forward to the season. Source: