JD.com’s 6.18 Festival has in recent years morphed into a major shopping event. Jessica Maio explains how brands can make the most of it to engage with Chinese consumers?
Eighteen of New Zealand’s top F&B brands will jointly sell premium products to China’s growing league of high-end consumers following a landmark partnership with e-commerce giant Alibab
New Zealand Week (NZW) is a concentrated period in the year where leading food and beverage exporters collectively promote in the China market via channel activations, events and collaborat
New Zealand's trade commissioner in Shanghai, Damon Paling, highlights the importance of two-way trade with China and the export sectors and sub-sectors that are performing the strongest.
In recent times there has been considerable speculation in the New Zealand media about the future of our country’s vitally-important trade and cultural links with China.
It's been ten years since the China-New Zealand FTA was signed. NZBRiC chairman Kevin Parish reflects on the lessons from the past, as well as the challenges that lie ahead.
As more and more international brands target the lucrative Chinese consumer market, the need to define which Chinese audiences to target has become even more important.
Rabobank expert says the US-China trade conflict is developing into a ‘cold’ war for global economic supremacy and could result in New Zealand being forced to pick a side.
Kiwi exporters will need to work smarter to maintain their premium position in China in the face of China's improved homegrown production, writes Mark Tanner.
Chinese consumers are now actively seeking to buy New Zealand goods. That's the message from Ruoyuchen (RYC), a leading Guangzhou-based integrated e-commerce service provider, to Kiwi exporters.
