China market

How China’s best performing brands localise for the China market
Thursday, 10 August 2017
In recent years ‘localisation’ has been one of the buzzwords for foreign brands entering China. Mark Tanner explains...
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China’s appetite for dairy imports picking up
Monday, 10 July 2017
China’s appetite for dairy commodity imports is starting to revive, creating opportunities...
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Why China's local brands outsmart foreign food companies
Friday, 07 July 2017
Mark Tanner identifies four reasons why Chinese F&B brands are outsmarting foreign brands...
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Daigou management critical in building brand relationships
Monday, 03 July 2017
Dr Mathew McDougall explains how the 'daigou' shopper offers both a sales and marketing opportunity for...
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Winning in China’s e-commerce market
Thursday, 01 June 2017
Damon Paling, trade commissioner for NZTE in Shanghai, shares some key learnings that any New...
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NZTE-supported coalition succeeding in China
Wednesday, 31 May 2017
New Zealand King Salmon joins forces with Primary Collaboration New Zealand to undertake...
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Navigating the long-haul China journey
Wednesday, 24 May 2017
Catherine Beard traces the journey of NZ Premium Foods into China and shares their tips on...
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NZ companies lack strategy for 'grey channel' cross border exports
Wednesday, 24 May 2017
Looking to enter the China market? Dr Mathew McDougall looks at the evolution of the cross border...
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Getting export-ready for China
Getting export-ready for China
Wednesday, 19 April 2017
Johnathan Chen offers some timely advice on how to approach the somewhat daunting China market.
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The top Chinese social media apps for SMEs
The top Chinese social media apps for SMEs
Friday, 07 April 2017
Jessica Miao says its time for SMEs to stop competing with all the noise on WeChat and Weibo and create...
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Can China's dramatic growth in cross-border e-commerce continue?
Can China's dramatic growth in cross-border e-commerce continue?
Friday, 07 April 2017
The sheer scale of demand for Australian and New Zealand goods in China has been revealed in...
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Kiwi company helps transform maternity care in China
Monday, 03 April 2017
Solutions Plus is enriched with the spirit of Kiwi innovation which is helping to care for...
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Red meat sector must pursue ‘value and volume’ into China
Thursday, 30 March 2017
The New Zealand red meat sector must focus on creating greater value from its exports into China, as the rate of...
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Gifting the beautiful honey
Tuesday, 28 March 2017
Pure Manuka Honey, the company behind the ‘ultra-premium’ Three Peaks brand, has created not...
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Why 020 is crucial to your marketing strategy in China
Thursday, 23 February 2017
Mark Tanner explains why O2O is one of the most cost effective and engaging marketing strategies...
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ecostore taps into China's Singles Day
Thursday, 16 February 2017
Kiwi brand ecostore used live streaming technology and social media to triple...
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Breaching the great China payment wall
Working with the great Chinese payment system
Thursday, 16 February 2017
Accessing Chinese consumers through popular e-commerce sites is a growing...
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Doing business in China: relationships and subtleties
Friday, 20 January 2017
New Zealand company director Annie Govan says two things are absolutely...
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The China Series: Big export opportunity or road to failure?
The China Series: Big export opportunity or road to failure?
Thursday, 05 January 2017
In part three of our China Series, Murray Painter, CEO of the Export Academy of...
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The China Series: Adopting a collaborative strategy
The China Series: Adopting a collaborative strategy
Thursday, 05 January 2017
Continuing our exclusive series on China, Kevin Parish, GM of Primary Collaboration...
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