New Zealand’s horticultural sector needs to consider the role sustainability attributes play in the purchasing decisions of Chinese consumers if it's to maximise returns from the Chinese fruit and...
China is the world's largest e-commerce market. For Kiwi export firms wanting to engage in that market it’s a daunting prospect requiring a long-term strategy and professional help.
Jessica Miao, founder and CEO of digital marketing agency United Media Solution, offers some practical advice on understanding and accessing China’s digital marketplace.
Intellectual property rights will receive greater protection in China later this year with the expected passing of new legislation governing e-commerce in the country.
China expert, keynote speaker and President of the Australia China SME Association, David Thomas, has released a new tell all guide on how to successfully do business with the Chinese.
UMS chief executive officer Jessica Miao introduces some of China’s popular niche apps.that can help brands to achieve visibility and engage with consumers.
