Misha’s Vineyard is a great example of implementing a plan for an export brand well in advance of entering overseas markets - as Catherine Beard reports.
In a first for New Zealand, six Māori and Pacific fashion designers and artists are traveling together to Hong Kong for Fashion Week to showcase their collections and meet with buyers and i
In the face of growing international competition, being recognised as a New Zealand made brand is helping Kiwi businesses thrive, says Buy New Zealand Made executive director Ryan Jennings.
JD.com’s 6.18 Festival has in recent years morphed into a major shopping event. Jessica Maio explains how brands can make the most of it to engage with Chinese consumers?
Expo 2020 expects to attract 25 million visits to the world fair in Dubai from October next year, and Kiwi businesses will be able to capitalise on the opportunity through a business levera
For Kiwi F&B exporters targeting the highly competitive Southeast Asian market preparation is absolutely vital before undertaking any market visits. Nada Young shares her wealth of in-m
Preparation is vital when you decide to export your product or service from New Zealand. However, the more time you invest in developing your export strategy upfront, the higher the probability of...
At the 2019 Better by Design CEO Summit, Icebreaker’s Shelley Guerard explained how the brand successfully pivoted in Japan with help from its in-market partner.
Your business is doing great in your home country, so why not enter the European market? To make sure your foreign adventure becomes a success, BoldData has created a roadmap.
The emerging Asian economies present both dangers and real opportunities for New Zealand export businesses. Mark Hoppe takes a quick whistle-stop tour through the markets.
As consumers worldwide demand more nutritious natural products, K9 Natural is achieving phenomenal growth as that demand permeates to four-legged members of the household.
Wellington's Raygun is an inspirational example of how global success comes through having a strong vision, a great product and, yes, an appetite for two-minute noodles.
Eighteen of New Zealand’s top F&B brands will jointly sell premium products to China’s growing league of high-end consumers following a landmark partnership with e-commerce giant Alibab
