Marketing

Free Webinar: Market Pulse Research 2023
In this increasingly dynamic world, it’s crucial to understand how New Zealand is perceived internationally and how we can develop our reputation to grow the value of our products and services globally.  
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What CPTPP means for Canterbury businesses
Based on the success of the Auckland CPTPP event held in August, now Christchurch and Canterbury businesses have the opportunity to school up on what the agreement offers.
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Radfords grows global profile at US showcase
New Zealand fresh produce software provider Radford Software will stake a bigger claim in North America when it exhibits at the Global Produce and Floral Show in California in October.
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SeedSpider launches robotic weeder into US
Kiwi agritech SeedSpider is launching its AI-augmented robotic weeder, WeedSpider, to the US market at FIRA USA, the Agricultural Robotics Forum in California this week.
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Luxury duvet maker targets Aussie consumers
Eiderdown’s commitment to manufacturing and selling high-quality New Zealand-made duvets is being rewarded with sales growing by 40 percent over the past year.
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Summit to boost Kiwi healthcare, tech & food
A major international healthcare summit to be hosted in New Zealand is set to boost export access for Kiwi health, tech and food product manufacturers into over 10 nations with a combined GDP of US$33 trillion.
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Frankfurt consumer-goods fairs fully booked
The leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld become the global hub in Frankfurt from 3 to 7 February.
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A flying start for Cookie Time Costco Japan sales
Cookie Time Group’s first order into Costco Japan has been selling fast, with Costco placing a re-order two days after Cookie Time mega-size pouches hit the market.
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Record production volumes expected in cherry season
A new Southern Hemisphere sweet cherry production season recently kicked off and looks set to bring record cherry volumes, according to a new report by agribusiness banking specialist Rabobank.
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NZ wine export value hits all-time high
The value of New Zealand wine in international markets is stronger than ever, with exports for 12 months to September at an all-time high of $2.03 billion, up six percent from the previous year.
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The road ahead for NZ-India trade relations
The India-New Zealand Business Council is hosting the INZBC Summit at Auckland's Stamford Plaza Hotel on Friday November 11th, from 1pm to 6pm.
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Te ao Māori features in support film
New Zealand Story has launched a new film to help promote the country’s unique national values to global audiences and expand perceptions of New Zealand.
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Essence Group Fiji announces partnership with Farmers
Essence Group Fiji has announced an export partnership with New Zealand retail chain Farmers, with its premium skincare brand Nama Fiji now on the shelves.
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Tasting South Australia Showcase comes to Auckland
The largest gathering of South Australian wine, food, and spirits producers and exporters in many years is heading to Auckland to showcase their best.
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Kiwi Asian fusion food brand eyes export market
One of New Zealand’s largest producers of Asian fusion foods is fielding export opportunities following a post-pandemic surge in international demand for its vegan and ‘free-from’ products.
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Mask industry growth set to boost export industry
New Zealand’s largest face mask exporter is forecasting 40 percent growth for the coming year - despite COVID case numbers falling in many countries globally. 
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Academic develops unique skincare product for export
A New Zealand skin cancer expert has developed 'the world’s first vegan, non-injectable wrinkle reduction serum', and will star in an international Netflix documentary on skin.
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E-bike specialist embraces international markets
Nelson Tasman e-bike business Hybrid Bikes is springboarding of its stellar domestic success to launch into multiple offshore markets, beginning with the UK in June.
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Award boosts Blue Duck Rare Vodka's export plans
Blue Duck Rare Vodka recently won Gold at International Spirits Challenge 2022, and the success has accelerated the brand’s plans to enter new markets.
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Comvita brings magic of the hive to life
Comvita has recently announced a new collaboration with Microsoft - creating an immersive multi-sensory consumer experience powered by Microsoft’s HoloLens technology.
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