Gaining a foothold in European markets can be made much easier by tapping into the expertise, resources, networks and operating systems of a partner, says Erik Dijkstra.
Many overseas consumers are unaware their food originates in New Zealand, undermining attempts to promote our “clean and green” and premium brand image, a new study finds.
As a menswear brand Rodd & Gunn has been around since 1946. In recent times it has targeted the North American market in a bid to become truly international.
A recent labelling issue in Australia regarding frozen berries imported from China has further fuelled the ongoing debate surrounding Country of Origin Labelling (CoOL) on both sides of the Tasman.
Lee Bagshaw wants to assist early-stage and established Kiwi tech businesses raise capital and explore partnership and M&A opportunities in Southeast Asia. He explains why there’s never been a...
In February Exporter editor Glenn Baker travelled to Frankfurt, Germany, to attend Ambiente, the international trade fair for consumer goods, and caught up with some Kiwis doing business there.
Bigger ships, congested ports, the need for greater collaboration and smarter planning – there’s a lot to keep importers, exporters and shipping firms on their toes in 2015. Mary MacKinven reviews...
You may think your product sales in China rely mainly on distributors. Or perhaps you haven’t launched any marketing activities in China yet. Why would you need to think about a Chinese name? A...
New Zealand’s reputation as a source of safe food is heavily under threat in mainland China. This isn’t a fault with the quality of the food we send to China, says Rod MacKenzie. It’s the...
