All Articles

Sales & Marketing
Feeding the alternative protein market
Thursday, 08 February 2018
Eco-conscious millennial consumers worldwide are reshaping demand for alternative sources of protein and New Zealand is well positioned to cater for that market.
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IP
INTELLECTUAL PROPERTY sponsored by Baldwins Intellectual Property
Wednesday, 24 January 2018
Established in 1896, Baldwins is a leading provider of intellectual property services in New Zealand and...
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General
Confidence increases as exporters widen net
Wednesday, 17 January 2018
Catherine Beard reviews the latest ExportNZ DHL Export Barometer and finds it both surprising and...
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Sales & Marketing
Opportunity knocks with Amazon
Wednesday, 17 January 2018
Some Kiwi firms see Amazon Australia as a threat. Others believe it’s a massive opportunity to crack a major market...
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China market
Mind your language in China
Tuesday, 09 January 2018
When describing products or services in the Chinese market, be mindful that your language is not misleading or full of superlatives....
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Asian market
Tackling the Japanese market
Friday, 15 December 2017
The opportunities for Kiwi businesses to succeed in the Japanese market are huge but perceptions need to be...
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Freight & Logistics
Could Blockchain revolutionise the food & agri supply chain?
Friday, 15 December 2017
Agricultural analyst Wes Lefroy reports on the potential of the new digitised approach to managing food...
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General
Exporters must front up with trade issues
Tuesday, 12 December 2017
Exporters must maintain a dialogue with Government about issues encountered overseas at a time when New Zealand is...
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Exporter Profile
Bearing fruit: the growth of organic
Monday, 27 November 2017
Organic frozen fruit exporter Oob has successfully overcome the challenges of marketing its products to...
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Exporter Profile
Lighting up the world
Monday, 27 November 2017
Energy solutions company LZ New Zealand didn’t set out to become an exporter, but buyers offshore couldn’t...
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Freight & Logistics
Sea change: a shipper’s viewpoint
Monday, 27 November 2017
There’s excitement brewing within the global shipping community, with many initiatives happening in 2018 and beyond. Gerard Morrison explains what it means for exporters and the F&L sector.
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Asian market
Eyes wide open: attacking retail in Asia
Monday, 27 November 2017
Cameron Gordon walks emerging Kiwi F&B exporters through Asia’s retail minefield. All is not as simple as it might seem.
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Sales & Marketing
New Zealand’s reputation in “excellent shape”: survey
Monday, 20 November 2017
New Zealand’s standing on a global stage is in “excellent shape”, according to the author of an international reputation...
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Sales & Marketing
Facebook's new cross border tools for exporters
Thursday, 16 November 2017
Facebook's four new cross border solutions are particularly useful for Kiwi exporters wanting to reach...
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General
Getting to grips with the exporting essentials
Friday, 03 November 2017
Earlier this year NZTE launched a new service specifically for early-stage exporters called Export Essentials...
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Sales & Marketing
Making it in the lucky country
Friday, 03 November 2017
Sharon-May McCrostie has advice for Kiwi export firms looking to succeed in Australia, without sinking...
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UK & European market
How to enter the European market
Friday, 03 November 2017
As the world’s largest economy with 500 million consumers, the European Union offers exciting opportunities for New Zealand exporters.
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General
2018 Ford Transit Custom van - Video Road Report
Wednesday, 01 November 2017
We video test the 2018 Ford Transit Custom van which is an immensely drivable and impressively car-like...
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Asian market
Transcending cultures: The value of brands in Asia
Monday, 30 October 2017
Brian R Richards explains how to build brands in Asia that can cross cultures, cut through the clutter and...
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Asian market
Kiwis need to adopt “Made for Japan” approach
Wednesday, 25 October 2017
A study of Japanese perceptions about New Zealand shows businesses must do their homework on local values before...
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