All Articles

Asian market
Start-up tackles Asia’s air pollution
Thursday, 19 October 2017
Healthy Breath worked with fashion design icon Karen Walker to create an anti-pollution mask aimed at Asian...
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Exporter Profile
In clam heaven
Thursday, 19 October 2017
Southern Clams is taking the fresh taste of New Zealand seafood to the world. Catherine Beard explains why...
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Exporter Profile, US market
Meet the sales enablers
Thursday, 19 October 2017
Wellingtonians Adam and Millie Blackwell, currently based out of San Francisco, are selling professional and customisable...
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Sales & Marketing
Lessons learnt from entering Aussie
Wednesday, 18 October 2017
Chloe Van Dyke, founder of Nelson-based health drinks manufacturer CHIA, offers her experience-based advice on...
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China market
Understanding today's China
Wednesday, 11 October 2017
If you want to succeed in the China market , it's critical that you first understand it. Stephen N. Anderson explains...
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Exporter Profile
Designer frames for export
Tuesday, 10 October 2017
Wellington designers Phil and Nina Bracen have cleverly re-designed the traditional walking frame concept...
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China market
Evolving distribution models in China
Sunday, 08 October 2017
The business landscape in the Middle Kingdom is forever changing so it comes as no surprise that we hear new buzz...
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Exporter Profile
ServiceIQ qualifications get airborne in the UAE
Thursday, 28 September 2017
ServiceIQ has successfully taken its workplace education programmes to an exciting new customer...
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General
Going global: what the experts say
Tuesday, 26 September 2017
Go Global conference highlights the fact that exporters must harness technology and innovation to give our...
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Exporter Profile
Selling the joy of sport
Tuesday, 26 September 2017
Packaworld CEO Peter Roberts is a man on a mission: to use innovation to make the joy of sport real...
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China market
China focuses on fitness, health and nutrition
Thursday, 21 September 2017
Certain market segments ripe with growth and potential bubble away amongst China’s stellar retail growth rate.
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China market, Sales & Marketing
Converting social conversations to direct sales
Tuesday, 12 September 2017
Jessica Miao explores how Western companies can leverage China’s obsession with social...
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China market, Sales & Marketing
Creating success in China’s ecommerce market
Tuesday, 12 September 2017
Beyond Tmall and JD.com: Jessica Miao explores how brands can achieve success in China’s crowded ecommerce market.
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IP
What lies beneath
Friday, 01 September 2017
Paul Adams reports on the increasing threat of intangible asset risk to Asia Pacific high growth...
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Exporter Profile
Making the link from humans to buildings
Tuesday, 29 August 2017
Kayne Horsham saw the export potential in a lightweight chainmail he created for the LOTR movies. today Kaynemaile is...
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General, Sales & Marketing
At the top of their game
Tuesday, 29 August 2017
Wherescape president and founder Michael Whitehead explains what brought him success as an exporter...
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General
Online portal addresses trade barriers, and 'flying squads'
Tuesday, 29 August 2017
As part of Trade Agenda 2030, the government has launched a new online portal and NTB ‘clearing house’, and is...
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Asian market
Golden business egg in Vietnam for Kiwis
Tuesday, 15 August 2017
Kiwi companies are queueing up to do business with Vietnam and other similar sized Asian countries, a leading...
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China market
How China’s best performing brands localise for the China market
Thursday, 10 August 2017
In recent years ‘localisation’ has been one of the buzzwords for foreign brands entering China. Mark Tanner explains...
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Sales & Marketing
Get the mark of trust on your products
Wednesday, 09 August 2017
The FernMark Licence Programme is the Government’s official ‘country of origin’ accreditation...
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